Getting Clarity of Purpose for Your Business

Getting Clarity of Purpose for Your BusinessWhat does a big win look like for your company today?

Do you think that your team could answer the question in a similar way as you?

Some may mention the core values or income goals while others wouldn’t be able to recall the company mission statement. What would it take to get everyone on the same page? How can we get better clarity with our purpose for business?

We Want to Win

Our deepest and most core instinct are to win in life and business. However, we all define that a little differently. Some people say they hope to make it until 5:00 while others want to achieve the goals set before them, with their competitive edge shining through, for the win. Regardless of what the “win” looks like, we all want to achieve our goal.

How can we transition that mindset to our business? We need to show our team absolute clarity regarding what a win looks like for the company. If we don’t give them a vision, then their results will seem random and their efforts not streamlined toward the goal.

Specificity

We’ve established that we need to convey the mission and target. The next step is to provide specificity. This means that you need a crystal-clear picture of what the goal looks like.

Be specific with your team. The competitive runner has the clear goal to cross the finish line. Your business should have a strategy and specific milestones in place to achieve as a team.

Clarity is Critical

Strong leadership, regardless of your business size, is imperative. This type of leadership is revealed when you provide clarity on the company’s goals.

Further, you must exemplify to every team member what winning looks like to the company. Ensuring that everyone is on the same page is essential and will help as you go for the win.

Companies that shoot in the dark and appear scattered are those that fail to have clarity of purpose. As an organization, be sure that you work to win as a team. Part of that is defining your vision and then taking steps toward the goal on a regular basis.

To win in business is to have a purpose. Strengthen your team with outstanding leadership that is conveyed by a clear focus, destination, and the defined steps to get to the ultimate win.

 

Copyright protected by our associate Gary Sorrell. Sorrell Associates, LLC All rights reserved worldwide. 

 

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